Identity Design: Handsome Coffee Roasters by PTARMAK

 Handsome Coffee Roasters is about the craft of making the best coffee. It’s simple, no-nonsense, authentic and damn classy.

Designed by Sissy Emmons Hobizal of PTARMAKHandsome coffee Roasters identity is, without a doubt, one of the best brand identity design I’ve seen in a long time and an inspiration  to any graphic artist.

We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940’s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.

 Drink Coffee. Stay Handsome.

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